The Brand


At FBNInsurance, we recognise the immutable merits of maintaining a “You first” mindset and culture, as a critical component of our business strategy. Our brand has evolved over the years, with strengthened brand muscles to match the constantly evolving expectations of our customers.


Our brand interacts with our stakeholders and demonstrates an understanding of their busy modern lives or businesses, to support their aspirations. Hence, we have evolved over 100 years by respecting and upholding the shared heritage relevant not only to today’s modern Nigerians but also today’s modern world.

We live by our beliefs and consistently strive to Inspire Understanding, Drive Collaboration, and Build a Better Way to unify and strengthen our brand to delight all stakeholders. Consequently, we work daily to implement best practices through our culture and ultimately enable our employees to understand our customers’ lives and be driven to meet their needs appropriately.

Old logo and New logo
Old logo and New logo
Our brand purpose is to provide the Nigerian Insurance market with best-in-class, innovative solution driven products and services, that create value for all stakeholders whilst consistently demonstrating integrity, professionalism and confidence.

Built on a platform of 100 years heritage of the Sanlam Group. Our brand promise is thus to always deliver the ultimate “gold standard” of value and excellence. Our financial services knowledge and practices lead the market in ensuring that we understand our customers and surpass expectations by seeking for a better way of delivering first class service – The “You First” experience.

This dedication to delivering the gold standard is anchored on our inherent values of passion, partnership and people, to position “You First” in every respect.

In putting “You First” we promise to be:

  • There for you, and committed to you, our customers and stakeholders
  • A financial solutions group that listens, understands and connects with you as people
  • A financial solutions group that will deliver the relevant experiences that exceed your expectations
  • A financial solutions group that has the products and services that meet the diverse needs of modern Sub Saharan Africa
  • A financial solutions group that you can trust and rely upon
  • A financial solutions group that is there as a constant financial partner throughout our customers’ lives.

Press like to get our latest offers on Facebook