SENIOR MARKETING SERVICES COORDINATOR (BRAND & STAKEHOLDER MANAGEMENT)

Role Requirements:

B.Sc. in Marketing, Communication, Media, or related discipline
Minimum of Seven (7) years’ post-qualification experience in a similar role
Good understanding of different channels of communication
Hands-on experience in leading a team

Location: Lagos

Grade Level: Assistant Manager – Deputy Manager

Key Responsibilities:

Develop creative marketing communication strategies, plans, and approaches to market products, services, and initiatives
Position corporate and product brands for leadership, reach in the marketplace; and to generate high probability sales leads.
Champion the articulation of the brand strategy for FBNInsurance in line with overall organisational objective.
Continuously plan and execute brand engagement activities across digital and physical media.
Manage and ensure top-notch content development for both online and offline channels.
Serve as the custodian of the corporate brand image ensuring consistent projection of the company across all spheres of the business.
Ensure all internal and external communications are consistent with the company’s brand positioning
Oversight for all technical, creative and content production
Keep abreast of local and global best practices and make recommendations on how they impact the brand
Ensure that individual/teamwork and attitude reflect the tenets of the organization’s culture and values.
Provide input to the budgeting process for strategic/tactical marketing planning.
Support the implementation of strategic through the line marketing activities including all internal communications, media and agency relations, branding, events and sponsorships, merchandise management, corporate and industry/policy initiatives
Support the development of brand strategies and marketing plans across designated SBUs and subsidiaries.
Enforce brand consistency and drive brand quality across all platforms
Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs
Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and developing appropriate the response
Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook
Supervise assigned marketing services executives to ensure that objectives are met.
Contribute to the overall achievement of the organization’s mission & vision.
Any other related responsibilities are required as assigned

Required Competencies (KSA):

Excellent understanding of marketing tools & techniques across the different communication channels
Proven and vibrant network of media and PR contacts
Good knowledge and understanding of strategic branding and marketing concepts, principles, and practices.
Hands-on experience in leading a team
Analytical and problem-solving skills
Excellent oral and written communication skills
Good report writing and presentation skills
Judgment and decision-making ability

Kindly send your applications for this vacancy to FBNIHR_Recruitment@fbninsurance.com
Please note that the application closes on Tuesday, June 28, 2022.

Cvs received after the closing date will not be considered.

Due to the high number of applications, we may be unable to respond to every applicant. If there is no feedback from us after the closing date, you may please regard your application as unsuccessful.

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Posted Date
June 23, 2022
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